Five Lessons on Tripling Revenue in a Year
I made several commitments at the start of 2022 that have massively paid off and I want to share some of what has helped me to grow my revenue.
As you’re reading through these concepts, I have to emphasize the power of sticking with it. Give yourself the gift of 12 months to really execute.
Simplicity: Do one thing really well for a year.
I decided to spend 2022 talking about one thing - helping women in consulting build $250,000 consulting businesses. That’s it. I would promote one primary vehicle for doing this - Elevate, my cohort-based training program.
Consistency: Work on your one thing every day.
I devoted all my time to Elevate and growing the program. Learning how to launch, create email sequences, deliver on the program’s promise, make it better with each cohort’s feedback, and ultimately, create one of the best training programs in the world to help women grow consulting businesses.
Discipline: Stick with it.
I had a lot to learn. And I’ll be honest - sometimes it wast really freaking hard and stressful. I kept going. I devoted myself to learning and getting better. And I did get better - things got easier after a few months and what started out as high stress has become much more easy breezy.
Just like someone training for the Olympics can't switch sports every three months, and expect to excel, you cannot switch target markets, products, services and chase shiny objects and expect to excel.
Systems: Automate as much of your routine as you can.
I learned the true power of systematizing my business this year. It has made my life much easier. What kinds of things to do I automate? Payment systems, course deliverability, emails and mass communication, CRM, accounting.
The less thinking you do, the more implementing you do on your one thing, the more you will learn and the more success is available to you.
Systems stop the overthinking and get us into implementing at scale.
Support: The best shortcut to growth.
The best thing I have done for my business is join a mastermind and hire a coach. It’s not cheap, but I don’t want to be in a room surrounded by “cheap”. As far as I’m concerned, this has been the primary catalyst for my growth - after all - we are the average of the five people we spend the most time with.
The second best thing I’ve done is hire expert service providers to help accelerate my growth. Again, I believe you get what you pay for, and I’ve paid a pretty penny to work with some of the best marketers in the business. The returns are evident.
What I haven’t done this year: Marketing
If you’ve been following me for a while you know that marketing doesn’t get you clients. Here are three things I haven’t done, while tripling my revenue in 2022:
Instagram. I’ll pop in occasionally, but it’s not the primary driver of my business. And it doesn’t need to be the primary driver of yours.
Publicity. This year I have barely done any publicity. I might’ve been on one podcast earlier this year, but that’s it. I’d like to grow this in 2023.
Public speaking. I haven’t spoken at any conferences or meetings this year.
Marketing is what we do only after we know how to get clients.
Now that I know how to get clients for Elevate, I will spend 2023 doing more marketing, because that’s like putting gas on the fire of my client attraction system.
—
Hi, I'm Laura Khalil (KUH-lil) and I'm dedicated to helping ambitious women find bigger contracts in the next 60 days, and rebalance the scale of financial justice in our favor!
I grew my consulting business by going after bigger contracts with GE, Intel and Twitter and today I pull back the curtain to help you find your perfect slice of business.
When you’re ready, here’s how I can help:
—> Go after bigger contracts in the next 30 days without dancing on TikTok, creating endless social media content, and without a huge list. Download the guide.
—> Never fear doing cold outreach again and land more meetings, partnerships and referrals with the exact steps to writing awesome opening messages to prospects on LinkedIn, without sounding pushy or salesy. Cold Outreach Cure is here!
